Brand Designer - AllTrails (Remote)
AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023! Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
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Reporting into the Brand Design team, this role will work hand-in-hand with marketing teams to concept and execute brand, paid advertising, lifecycle, and social campaigns. To be successful, the individual must be a creative problem solver, a visual storyteller, a collaborative teammate, and be passionate about sharing their love of the outdoors with everyone. If you always ask why, can’t help but solve things visually, and love the outdoors this could be a great opportunity. Join our mission to help people spend more time outside!
What You'll Be Doing
Work collaboratively with design, copywriting, marketing, social media, advertising, and PR teams to spread the word of AllTrails through world-class creative
Build templates and systems through our tooling (figma, dropbox) that result in well-crafted creative generated quickly at scale
Generate effective paid-advertising creative with an iterative mindset to drive growth and continuously optimize
Opportunity to work on a wide range of projects in studio from omni-channel marketing communications, social media creative, to go-to-market campaigns
Ensure brand consistency across all touchpoints, always pushing the AllTrails brand forward through thought provoking work and best-in-class design
Clearly articulate design decisions to a stakeholders, co-workers, and external vendors and incorporating feedback quickly
Work quickly and effectively juggle multiple projects
Requirements:
3+ years of professional design experience, working on brand and marketing design initiatives from concept to execution
A strong portfolio showcasing real-world examples of exceptionally crafted design for marketing campaigns, and/or advertising projects executed across multiple channels
Demonstrated ability to design high-converting digital advertising assets for paid social, display, and affiliate networks that align strongly with overall brand look and feel
Experience working closely with marketing teams to understand campaign objectives, target audience, and key performance metrics
Ability to regularly produce high quality communications with attention to details and design fundamentals; can demonstrate a strong understanding of layout, typography and visual hierarchy
Mastery of Figma (libraries, modular components, auto-layout, etc), Adobe Creative Suite (illustrator, photoshop, etc.)
Self-motivated with an ability to work in a fast-paced and sometimes ambiguous and remote work environment
Strong organizational and time management skills
Able to take constructive feedback and evolve designs to meet business objectives
Humility, empathy and open-mindedness - no egos
Bonus Points:
Passion or interest for the outdoors, photography, animation, and/or illustration
Experience designing for various groups of people (international audiences, multi-language localization, accessibility for people with disabilities, etc.)
Experience designing for international audiences and has worked with translations teams
What We Offer:
A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
Physical & mental well-being including health, dental and vision benefits
Trail Days: No meetings first Friday of each month to go test the app and explore new trails!
Unlimited PTO
Flexible parental leave
Remote employee equipment stipend to create a great remote work environment
Annual continuing education stipend
Discounts on subscription and merchandise for you and your friends & family
An authentic investment in you as a human being and your career as a professional
Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
AllTrails participates in the E-Verify program for all remote locations.
By submitting my application, I acknowledge and agree to AllTrails' Job Applicant Privacy Notice. A successful candidate’s starting salary will be determined based on various factors such as skills, experience, training, and credentials, as well as other business purposes or needs. It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case.
