Associate Brand Design Manager, Global Lay’s - Pepsico (New York, NY)

Overview

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

Why PepsiCo Design?

At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.

Our goal is clear: to connect PepsiCo’s beverage and foods portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world.

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Our Opportunity…

The Brand Design Associate Manager is responsible for the execution and management of comprehensive brand and graphic design projects within the Global Lay’s portfolio. Our ideal candidate is a knowledgeable designer with a proven track record in of bringing innovative design solutions and a strong background in food packaging design. You will lead, co-create, develop and execute 360 design systems for the Lays brand across numerous campaigns and innovation launches. Design solutions will include pack design, key visuals, visual identity systems, toolkits, apparel design, motion concepts, experience design and more. Successful candidates will demonstrate superior ability to drive design thinking from ideation thru concept development, refinement, and execution. The ideal candidate can create high quality design solutions by directly executing at the highest level while simultaneously managing internal and external design resources to achieve the design intent. Ideal candidates take their craft seriously, but also enjoy designing quick hits for laughs and likes.

Responsibilities

• Partner across disciplines within the PepsiCo organization and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time.

• Can convert a written brief to a visual design strategy, and then generate creative concepts that align with that design plan.

• Can work both solo or as part of a larger design team as needed, as well as in partnership with outside agencies and freelancers.

• Participates in research activities and effectively translates customer needs into actionable design solutions.

• Works directly with food photographers and stylists to capture our brands with an emphasis on appetite appeal and the understanding of how to work within legal constraints and guidance.

• Inform and align stakeholders throughout the creative process, regularly reviewing the status of projects with appropriate leadership to verify that project expectations are met.

Design Project Management:

• Support the visual identity for the Lay’s portfolio, working in collaboration with the Senior Design Manager team and other design leaders across brand, product, packaging, equipment, marketing, and advertising.

• Possess strong organizational and management skills. You may be asked to manage specific projects, workstreams, agency partners. Your ability to guide, delegate, and oversee the project is critical. You will own and be accountable for the work assigned to you.

• Ensures each stakeholder is aligned and understands his/her role and responsibilities throughout the creative process.

• Engage with marketing and other cross functional partners to develop project briefs, workplans and timelines. Help drive the agenda to create an environment for creative excellence.

• Generate creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members.

• Participate in research activities and effectively translate customer needs into actionable design strategy (must be able to execute those requirements into design solutions). Help drive to final design recommendations, decisions, and design approval to enable artwork execution/production phases. Ensure thorough consideration of all project variables and that the final solution will perform as planned.

• Lifestyle, Design, & Culture: Responsible for staying ahead of current trends in design, fashion, music, lifestyle brands, social media, and all relevant digital platforms. Followed by the need to translate into design solutions consumer connections to elevate our brands, make them hyper-relevant and drives deep consumer love.

External Design Network:Supports the PepsiCo Design Organization in building and cultivating a strong external design network.

Qualifications

• Bachelor’s Degree in Design required

• 7+ years of hands-on brand and food/CPG packaging/graphic design experience.

• Should have full-time agency side and or client-side experience

• Strong sketch skills paired with ability to easily communicate ideas with peers, often remotely

• Can effectively influence senior levels in the organization across regions and functions

• Can get things done through formal and informal channels

• Advanced experience with Adobe Creative Suite software (Photoshop and Illustrator skills are a must). Must be fluent in Microsoft office software including powerpoint.

• Must be willing to flex for global time zones

• Must be willing and able to travel 15% of the time at maximum

Preferred Qualifications:

• Strong typography skills, conceptual design skills, and design strategy experience

• 360 brand design experience (i.e., print, packaging, digital, environmental, experiential)

• Illustration skills and photo retouching knowledge

• Comfortable learning new software including 3D rendering applications

• Extraordinary design taste and expertise with an excellent sense of design trends with a high attention to detail

• Strong problem solving skills and agility in design thinking

• Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)

• Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions

• Effectively communicates (verbally and written) with internal and external business partners

• Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises

• Ability to multitask. Excellent time and project management skills to be able to meet project deadlines

 You are…

Self-starting with an “intrapreneurial” spiritImmersed in street fashion, music, art, and cultureA social media influencer with a keen expertise in social digitalAdept to managing and navigating ambiguityAn ability and passion to lead teams and grow peopleOptimistic, passionate, & curiousEmpathetic to consumers and internal stakeholdersFluent in design and conversant on emerging consumer design trendsGood at storytelling, visually & verballyPassionate about enacting change to improve the world and how we nourish ourselves

Compensation and Benefits:

• The expected compensation range for this position is between $81,000 - $135,600 based on a full-time schedule.

• Location, confirmed job-related skills and experience will be considered in setting actual starting salary

• Bonus based on performance and eligibility; target payout is 10% of annual salary paid out annually.

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement