Performance Marketing Manager - Ori (New York, NY)
If you are a visionary performance marketer excited about taking on a groundbreaking challenge in consumer real estate for multifamily rentals, we invite you to apply and be a part of Ori's trailblazing journey.
Ori is a pioneer in the real estate industry, looking to build a revolutionary multifamily rental brand—not simply capturing market share, but also creating and owning an entirely new category. As a Performance Marketing Manager, you will have the unique opportunity to use your demonstrated skills in performance marketing tactics and tools to build a consumer real estate brand for multifamily rentals—something that is virtually without precedent.
Ori is in search of a rising star professional with a demonstrated track record in performance marketing, someone eager to bring their expertise to a new and unproven challenge. Join us as we shape the future of real estate in ways that have never been done before.
Remote work policy:
In office - WFH flexibility
Compensation:
$118k – $158k • 0.107% – 0.115%
Responsibilities:
Paid and Organic Marketing Strategy:
Develop and implement holistic paid and organic marketing strategies that synergize to enhance brand visibility and drive customer engagement.
Collaborate with content and SEO teams to align paid campaigns with organic initiatives for maximum impact.
Identify opportunities for cross-channel optimization and integration to amplify overall marketing effectiveness.
Team and Agency Management:
Lead and mentor a team of performance marketing professionals, fostering a collaborative and results-driven environment.
Collaborate with external marketing agencies to support campaign optimizations and ensure alignment with business goals.
Google Ads Management:
Develop and execute comprehensive Google Ads strategies to drive targeted traffic and conversions.
Conduct keyword research, ad copy creation, and ongoing optimization to maximize ROI.
Stay updated with the latest Google Ads features and updates to implement innovative tactics.
Meta Ads Management:
Lead Meta Ads campaigns, including audience targeting, ad creative development, and performance tracking.
Utilize Meta Ads Manager to analyze data and adjust strategies for optimal results.
Collaborate with creative teams to ensure visually appealing and engaging ad content.
Google Search Ads:
Implement and manage Google Search Ads campaigns, focusing on relevant keywords and ad placements.
Conduct A/B testing to optimize ad copy, landing pages, and bidding strategies.
Monitor and analyze search trends to capitalize on emerging opportunities.
Data Analysis:
Utilize analytics tools specific to each platform to measure, analyze, and report on the performance of Google Ads, Meta Ads, and Google Search Ads.
Provide actionable insights to optimize and improve results on each platform individually.
Budget Management:
Manage and optimize budgets for Google Ads, Meta Ads, and Google Search Ads to ensure efficient allocation of resources and maximum ROI.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Proven experience in performance marketing with a focus on Google Ads, Meta Ads, and Google Search Ads. Campaign case studies welcome.
In-depth knowledge of each platform's advertising capabilities, targeting options, and best practices.
Strong analytical skills with proficiency in data analysis tools specific to Google Ads, Meta Ads, and Google Search Ads.
Leadership experience, demonstrating the ability to inspire and manage a high-performing team.
Experience managing external marketing agencies to enhance campaign performance.
Combined experience in both paid and organic marketing strategies.
About Ori:
Ori was founded in 2015. We started designing cities at the MIT Media Lab and realized that in order to respond to the challenges of urban density, the architecture and design of the spaces where we live and work had to be reimagined. After years of research at MIT and countless prototypes, we spun-out Ori as a company—taking inspiration for our name from the Japanese art of paper folding. At Ori, we believe spaces should expand and adapt to our lives, not box us in. We believe that by integrating technology, architecture, and design, small spaces can provide us with the flexibility we need, and deliver the great experience we want.
This role is for our Brooklyn, NY office.
Ori is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, creed, marital status, sexual orientation, gender identity, disability status, protected veteran status, or any other protected status as defined by federal, state or local law.
