Marketing Designer, Cooking - The New York Times (NYC, NY)
We’re looking for a designer to conceptualize and design marketing campaigns for New York Times Cooking. Cooking offers more than 19,000 expert-tested recipes, a digital Recipe Box, how-to videos and more. The team is focused on growing subscriptions as well as increasing engagement. It’s an exciting time to join this team.
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Job Summary
The designer will join an exceptional group that delivers world-class work, and will be part of a fast-paced, in-house creative team. The candidate will work within the marketing team (working closely with marketers, project managers, developers, media and operations), but also collaborate with brand strategy, product, engineering and newsroom. The work will showcase New York Times Cooking via engaging marketing campaigns that use photography, video footage, illustration, animation, graphics and text.
We’re looking for someone who’s motivated, who can perform at a high level and who is a master at working on multiple projects at once. A strong candidate will have a graphic design and user-experience background as well as a keen understanding of marketing. Candidates should be flexible, collaborative and have a willingness to adjust strategies effectively.
What You’ll Do
Develop conceptual, visually compelling campaigns across multiple channels (print, digital display, social, landing pages, email and more) to attract and retain audiences, all within the standards of the New York Times Cooking brand.
Be accountable for conception and execution of visual creative projects that successfully push the New York Times Cooking brand forward.
Translate brand identity and marketing strategy into inspiring creative concepts in close partnership with writers.
Periodically, conceptualize and plan photo shoots (in partnership with New York Times art directors and producers).
Work from creative briefs and address feedback from partners to refine concepts.
Regularly review creative work with the group’s senior creative staff to get feedback on direction, and to ensure the work is aligned with other projects and strategies.
Craft compelling presentations and provide rationale for your design to a broad group of colleagues, including leadership.
Work cross-functionally to partner with project managers, writers, marketers, product designers and developers to create visual consistency between product marketing, brand marketing and editorial content.
Work closely with developers to plan for and pass off emails and landing page designs, in addition to reviewing developed assets for quality control.
Promote creative standards and design with strategic intent.
Mentor junior designers.
What You’ll Bring
Six-to-seven years graphic design experience with deep expertise in developing the visual language for premium brands.
A design portfolio that shows conceptual thinking applied across a range of touch points, including social, display, print and email.
Proficiency in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity.
Understanding of the social media ecosystem and how brands should participate in an authentic way.
Passion for nurturing relationships and rallying teams to align around a vision and strategy.
Ability to think conceptually and strategically.
Ability to collaborate with illustrators and animators.
Fluency with design software, including the full Adobe Suite and Figma.
Experience with motion graphics, particularly for social media and digital ad executions.
Ability to engage with others to cultivate an environment of learning and constructive dialogue about our work.
Curiosity, thoughtfulness, organizational skills, a sense of prioritization and strong attention to detail.
A passion for food and cooking, especially as it relates to design, photography and marketing.
Benefits and Perks
Support our original, independent and deeply reported journalism.
We provide health, dental, vision and life insurance for employees and their families.
We support responsible retirement planning with a generous 401(k) company match.
We offer a generous parental-leave policy. Both birthing and non-birthing parents are eligible to receive 20 weeks paid leave, and an additional six weeks unpaid parental leave.
We are committed to career development and ongoing learning, and provide employees $8,000 annually for tuition reimbursement.
We have frequent panel discussions and talks by different newsmakers and industry leaders.
Join a community committed to the richness of diversity, experiences and talents in the world we cover, supported by a variety of employee resource groups.
Education
B.A., B.F.A. or M.F.A. preferred.
This position reports to the senior art director of Cooking, marketing.
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